Hendrick Motorsports is a NASCAR racing powerhouse, consistently reaching and leading the front of the pack and winning championships. Its roster of talent includes driving superstars Jeff Gordon, Jimmie Johnson, Dale Earnhardt, Jr. and Kasey Kahne. The team knew they could be doing so much more with their drivers, fans, sponsors and stories. That is when Hendrick Motorsports approached UNION to enhance and elevate their digital presence.
Creative Direction, UX & Design — Live Site