HARBOR

A disaster preparedness app that helps customers reimagine readiness.

Backed by a capital investment firm, came a new concept to reimagine disaster preparedness in a way that helped consumers feel confident in the face of natural disasters like hurricanes, earthquakes, wildfires and even global pandemics. The difference is, they wanted to help people in fun an innovative ways; to discourage fear-mongering and proactively initiate skills training and planning for families to feel comfortable, even when things don’t go as planned. Union worked to develop the brand identity, Harbor, to do just that.