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overview


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overview


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Matt Taylor is an Art Director / Interactive Designer 
who works at Studiobanks in Charlotte, NC

 

 

 

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McColl Center


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McColl Center


 

Connecting Art + Artists with the community

A nationally acclaimed contemporary art center dedicated to connecting art and artists with the community. Located in a historic, neo-Gothic church in Uptown Charlotte, the Center houses nine artist studios and over 5,000 square feet of Gallery space. They welcome the public to explore their exhibitions and connect with artists through various programs including open studios, community engagement initiatives, workshops and more.

Case Study 

 
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AFM Land Sales


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AFM Land Sales


 

More than just realtors with a nice pair of boots.

AFM Land Sales has a lot experience buying and selling land. But they're not just some kind of realtor with a nice pair of boots. As a part of American Forest Management, they have a deep understanding of forestry, large land tract development, timberland and farming assessments, conservation, and recreational/hunting evaluations. They help buyers acquire high-value land that makes sense. And they help sellers achieve optimal returns.

They looked to the team at Studiobanks to deliver a comprehensive real estate management tool that allows buyers to navigate a land sales website different than the typical real estate website. Buying / Selling land is very different than buying or  selling a home. Buyers have specific property types and usages that they are looking for in a large tract of land, many of the top real estate listing services, don't make that readily available. 

Case Study 

 
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Camel Tobacco


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Camel Tobacco


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Taste it all

The team at Airtype was tasked to reimagine the Camel brand online through a new campaign called “Taste it all”. This new mantra for Camel connected the brand to real people and real experiences rather than the rare occasions of someone on a deserted island surrounded by palm trees and pyramids. Taste it all is a concept that evokes an attitude of discovery, a willingness to unearth the good in life. It should be both aspiration and accessible at the same time. 

The end result was a unique layout and minimal aesthetic that took a backseat to user-generated content and per-product-line branding. We found that “Taste it all” is about defining moments, big and small. The creative was meant to tell an open-ended story of discovery that allows the user to fill in the ending. 

Case Study 

 
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Serta Mattress


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Serta Mattress


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“We Make The World's Best Mattress”

The industry category was too often driven by how brands want their users to navigate their collections, products and resources. We believed Serta could be the leading, and perhaps only brand, that crafted a digital experience with the consumer truly in mind. Letting their desires, habits, terminology, reviews and questions lead the way to an engaging, highly informative and tremendously functional platform that works towards those objectives. 

Case Study 

 
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Sona MedSpa


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Sona MedSpa


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Sona makes it possible

With it’s beginnings dating back to 1997, Sona MedSpa started as strictly a Laser Hair Removal center and
has diversified its services more over the past 6-7 years. Sona now operates nearly 20 corporate locations across the US. Sona turned to the team at Studiobanks to help to differentiate themselves in a crowded market. 

Our focus was to create a platform that would geotarget users and select their closest Sona location to show relevant services and promotions. The end result was a long-form, storytelling approach to page layout with interactive components. To further engage potential clients, and to communicate their unique service offerings, we created a comprehensive digital marketing tool that allowed them to create on-the-fly landing pages. These landing pages focused in on generating new business leads. 

Case Study 

 
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Dublin Dog


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Dublin Dog


 

You should be so lucky

When you have a product line as innovative as Dublin Dog’s you want a website that follows suit. Which was exactly what the team at Studiobanks was tasked with when they approached our team with the opportunity to create a responsive shopping platform.

We started by taking an in-depth look at Dublin Dog’s brand, helping them to further define their key messages, marketing goals and challenges. Our team was then able to implement a strategic plan to improve the overall user experience and convert site visitors to paying customers. We further engaged their audience by integrating real time social feeds into the product pages to show how dogs are wearing their products. 

The end result was a highly customized, user-friendly shopping platform like no other. And it's not just our opinion, in 4 short months after launch, the platform saw a 50% increase in overall conversion rate and 91% increase in overall revenue. 

Case Study 

 
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