RACING AMERICA

It’s More than A Sport

Racing America (formerly Speed51) was looking to introduce an authentic lifestyle brand that honors the origins of American racing. As a brand, they believe racing is where families, communities and the country can unite under the values that have made America exceptional. They wanted to see that sense of unity and pride come through in their new branding.

Working with their team, we crafted a new brand identity that honors Speed51’s past of being the country’s home for grassroots racing while also looking towards the future – both of the sport itself and the audiences who will support it. Coinciding with the launch of Racing America’s new digital platform, the new look and feel came to life across various channels, helping shine a light on the unsung heroes (and the outlaws) of motorsports.