NRG Energy

You’ve Got the Power

For consumers who live in states with deregulated energy markets, a shocking number don’t realize that they actually have a choice in home energy providers. That’s why NRG, one of the country’s largest energy companies, is on a mission to educate consumers that not only do they have the option to choose their energy provider, but they can also choose a provider who offers exciting rewards for the energy they use at home.

NRG needed a broadcast and digital video that could be used across multiple markets and channels, so we helped the brand create “You’ve Got The Power.” This upbeat spot leveraged one of NRG’s strongest brand elements, colorful energy shapes, in a fresh way by bringing them into the real world and directly connecting them to the use of electricity and natural gas. Set against custom music, the spot compels our protagonist to move while empowering our viewers to choose the energy company that rewards them.